Ecommerce Consulting — Strategy and Optimization
The ecommerce consulting I deliver blends metrics and technology: not just “make the site prettier”, but margins, acquisition channels and operational constraints. As a Shopify consultant I work on native or headless stores with focus on catalog, policies and speed. Conversion optimization relies on user research, page speed, PDP clarity and email funnels—heatmaps and session replay help, but only tested hypotheses move the needle. Ecommerce CRO is iterative: controlled experiments, not random redesigns. If marketing and IT are separate, I bridge the gap so priorities become one roadmap. With experience across Shopify, WooCommerce and analytics stacks, I turn data into decisions—not vanity dashboards.
Strategy, data and platform
Strategically I align positioning, pricing and commercial policies with logistics realities. On data I configure GA4, server-side events, attribution and management-friendly dashboards. When issues are technical—checkout, conflicting apps, slow themes—I prioritize by impact and cost. For international growth I evaluate marketplaces, multi-store and tax compliance at high level, pulling in specialists when needed. Consulting can be a fixed project or ongoing support depending on your maturity.
Execution and collaboration
I coordinate A/B tests, creative briefs and development so internal teams are not stuck in endless backlogs. When needed I help select agencies or freelancers with clear technical criteria. The north star is revenue and margin, not vanity metrics.
What the service includes
- Ecommerce audit: UX, performance, tracking and funnel
- CRO roadmap with experiments prioritized by impact/effort
- Analytics configuration, events and management reporting
- Stack assessment (Shopify, WooCommerce, headless) and integrations
- Partner selection support and quality control of deliverables
- Workshops with marketing and operations teams
Stack and technologies
Why Marco Chirico
Twenty years and 150+ projects let me speak with founders and lead developers alike. I do not sell slides—I bring concrete examples, numbers and risks. If you need a Shopify consultant or ecommerce CRO support tied to outcomes, the first step is a conversation about your funnel and the data you already collect.
FAQ
Does ecommerce consulting include implementation?
Yes—I can execute technical work or coordinate your existing team depending on the agreed plan.
How do you measure conversion optimization?
I define KPIs (CVR, AOV, revenue per session) and baselines before experiments.
Do you only work with Shopify?
Shopify is a focus, but I also work with WooCommerce and headless setups when the context requires it.
Related services
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